One month (approx) to go before our re-launch, we remember our past.
This was one of our first WOW press shoots, from 2003, featuring reclaimed vintage swimwear, end of rolls vintage prints, our signature crochet holes….and the scarf top which remained a consistent bestseller for years….
This is feeder cloth, or feeder fabric, or backing cloth, or however you want to call it.
It is produced, and thrown away, in abundance, by the textile industry. It is used to practice printing, to make sure the machines work, the silkscreens are aligned, and the colour is right.
Over and over, until it saturates, it is used for proofs, a recipient canvas of human and mechanical errors, mishaps, tests and experiments.
To us it is pure art, to others it is just rubbish.
Look at each patch like it was unique, because it is.
Sure, eventually, elements of that particular design that you are looking at will become thousands, hundreds of thousands of meters of printed fabric, which you will see all over… on designer clothes, on the high street, in fashion magazines…but right now, what you are looking at is its conception, its first run, its original, imperfect, first manifestation.
upcu
New Collection. Nearly there. Thank you Brandy Easter, amazing designer, and Jack Kindred-Boothby, pattern cutter extraordinaire.
Ex From Somewherettes Carina, Luise and Arianna, who met in the From Somewhere Reclaim To Wear Studio a few years ago, have gone on to found upcycling label Aluc and the super successful Upcycling Fashion Store in Berlin.
